Rachelle Peterson

Rachelle Peterson is the Founder and Chief Executive Officer of LOQIA Group, an independent specialist consulting firm that bridges commercial markets including hospitality and travel with global media and content partners. 

Before launching LOQIA Group, Rachelle was Senior Vice President Commercial Distribution for DAZN, the world’s largest live sports destination platform where she managed the company’s global B2B sales and distribution business. Prior to DAZN Rachelle was Senior Director and Head of Global Commercial Distribution at CNN. She created and negotiated cross functional partnerships to ensure distribution and delivery of Warner Bros. Discovery’s TV channel portfolio including CNN, Eurosport, Cartoon Network, Discovery, and TLC across international commercial markets.