Helen Oldfield is the founder of Affinity PR, a national award-winning agency that provides reputation management, marketing and UK press office services to hoteliers and independent property owners worldwide. Helen has been instrumental in the UK promotion of Al Maha, A Luxury Collection Desert Resort & Spa (now ranked #1 in Dubai on TripAdvisor) and Le Meridien Al Aqah Beach Resort (ranked #1 in Fujairah, United Arab Emirates). Affinity PR also represents 5* independent UK properties Belle Grove, Shadingfield Hall and Christmas Hall www.affinitypr.co.uk


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